For the introduction of a new brand within my clients portfolio, I developed a set design for a life-sized ‘trompe l’oeil’ photograpy. In this way I helped them with their in-store presentation of the new products.

The set-design consisted of a complete plan how to built the set and how to decorate it to get the right look and optimize the brand story. The photograpy was designed so that it can be used in 2 parts by retailers, depending on the space available.

This new box-spring brand was launched during the International Furniture Fair Brussels.