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Design direction for surface designs

African textiles are often presumed as wax-prints, which in fact are often not really African originated. At the same time products from Europe are appreciated for their quality. The client asked me to develop a concept for interior textiles for the African market that does more justice to African heritage, but still with a western touch. The result of the research are several design directions in two trend-themes.

Client

Asesala

Tags

Bespoke, Brand, Collection, Colour, Concept development, Concept styling, Design, Digital design, Homefashion, Homeware, Moodboard, Pattern, Print, Storytelling, Styling, Surface design, Textile, Trend, Trendresearch

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