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Colour & textile collection

Hilding Anders produces and sells multi-brand mattresses and boxspring beds. They asked me to help them with a new sub-brand Eastborn Urban. Outcome of the industry specific trendresearch which I did for this client, was insight into trendy sports clothes, cars-design and wellness as a daily activity, as the most important source of inspiration for the design of the new box spring brand.

Based on this I developed a duotone colour and textile collection, combining leather and textiles together in one piece of furniture. I created also the pattern design for the mattress thicking and I was responsible for the shape of the box spring bed. Casual comfort, a technical form and a striking combination of fabrics and details are combined into one stylish design where bed and mattress are more integrated.

The design was nominated for the Balthazar Award.

Client

Hilding Anders

Tags

Artdirection, Brand, CMF, Collection, Colour, Colour Material Finish, Concept development, Concept styling, Design, Design direction, Furniture, Hospitality, Material, Pattern, Product, Retail, Style, Styling, Surface design, Textile, Trendresearch

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